Creativity Theories

According to Bentley (1997), creativity is "The making of the new and rearranging of the old", in the creating our our ancillary tasks, a digipak and magazine advert we researched and chose a smiliar artist who's album cover design we wanted to recreate for our products. The cover for John Mayer's album 'Room For Sqaures' consists of a design of squares which supposedly creates the photograph of him, so using lines I created the illusion of a number of squares which made up the photograph that I took of our artist like a puzzle. To make sure that the idea looked original I used colours from the still photos to add coloured squares in places.

"A process needed for problem solving...not a special gift enjoyed by a few but a common ability processed by most people" this is Jones's (1993) definition of creativity. During the filming of our music video we had a major problem with the lighting due to the winter season it got dark very quickly which limited us to how long we had to shoot our footage. After filming the first time, we realised that the footage was too dark to use so we had to return to our location and film again. The second time, we had the idea of using a small floodlight which lit up the barn creating the effect of it looking like day time.We were then able to film again for as long as we needed without worrying about the time of day or the weather as it did not then affect our filming.

Creativity can also be seen as 'Rule breaking/boundary testing', when making our Thriller opening we decided to go against the convention of keeping the character's face covered from the audience as although for the duration of the opening you cannot see our actors face, however in the black and white flashbacks you can. We wanted to purposely show Toby's face during the flashbacks as we wanted the audience to be able to see the expression on his face as it gave the audience an idea of how he was feeling about the situation he is currently in.